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P&G To Acquire Frederic Fekkai

Adds high-end hair care brand to its arsenal

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By: TOM BRANNA

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Procter & Gamble has agreed to purchase Frederic Fekkai & Co., a salon hair care company. A purchase price was not disclosed. “An excellent acquisition for P&G, adding prestige priced, designer products to their already strong haircare lineup, although it will be interesting to see how P&G handles sales through the Prestige channel in the U.S.,” observed Colin Hession, managing director of Colin Hession Consulting. Frederic Fekkai, headquartered in New York, m...

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